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Event Details
Unbelievable opportunity! The best in the business is coming to Network Now! Wednesday, May 19th, 9 a.m. - 3:30 p.m.
New York Times best-selling author Michael Port will teach a personalized, interactive workshop based on his first book, Book Yourself Solid: The Fastest, Easiest and Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling.
Michael will show you how to get as many clients as your heart desires with his proven lead generation and small business marketing system. 93% of his clients who have implemented the Book Yourself Solid system have increased the number of clients they serve by over 34% and increased their sales by over 43% within the first year alone.
This inspiring, exclusive seminar is an absolute must if you want to:
- Learn how to market professional services.
- Establish a solid marketing foundation so you get more clients.
- Build trust with your target audience and earn credibility within your marketplace.
- Learn hundreds of small business marketing tips, tactics, strategies and techniques that work.
- Feel confident using smarter marketing methods in alignment with your core values.
- Notice a shift in your thinking and feel at ease marketing your products or service.
Imagine, in just one day you'll discover...
Part 1: Your Foundation
Lesson 1: The red velvet rope policy of working only with ideal clients
- Ideal Clients, The Duds and Everyone Else
- What Turns You Off Or Shuts You Down?
- Define Your Ideal Client
- Qualities Of Your Ideal Client
- Creating Your Red Velvet Rope Policy
- Which Clients Fit the Profile and Which Don’t?
- Ideas For reigniting Mid-Range Clients
- Pruning – A Perpetual Process
Lesson 2: How to know why people buy what you’re selling
- Identifying Your Target Market
- Identify the Urgent Needs and Compelling Desires of Your Target Market
- Offer Investable Opportunities
- Uncover and Demonstrate the Benefits of Your Investable Opportunities
Lesson 3: How to develop your personal brand so you’re meaningful and memorable
- Releasing Blocks
- Finding What Makes You Uniquely You
- Exploiting Your Quirks and Natural Talents
- The Two Components of Your Personal Brand
- Your Who and Do What Statement
- Your Why You Do It Statement
Lesson 4: How to talk about what you do so you’re not confusing and bland
- What’s In It For Me?
- Five-Part Book Yourself Solid Dialogue Formula
- The Long Version
- The Medium Version
- The Short Version
- Getting Into a Book Yourself Solid Dialogue With Ease
|
Part 2: Building Trust & Credibility
Lesson 5: Who Knows What You Know and Do They Like You?
- Becoming a Category Authority
- Deciding What You’d like To Be Known For
- What Do You Need to Learn and How Will You Learn It?
- Making the Mental Shift Into Expert Status
- The Power Of Likeability
Lesson 6: How to build trust with potential clients using the Book Yourself Solid sales cycle
- The 6 Keys to Creating Connection
- The Always-Have-Something-To-Invite-People-To-Offer
- The BYS Sales Cycle Process
- Using the BYS Sales Cycle To Unconditionally Serve Your Clients
Lesson 7: How to create brand-building products and programs to build your list, create passive revenue, and build your credibility.
- The Power of Information Products
- Start With The End In Mind
- Define Your Product
- Assess The Need
- Five Steps To Creating Your Content
- A Necessary Step In Your Business Development
Lesson 8: How to use the super simple selling conversation so selling is as easy and comfortable as a day at the beach.
- The 4-Part Super Simple Selling System
- Practice Without Pressure
|
Part 3: The Book Yourself Solid 7 Core Self-Promotion Strategies
Lesson 9: The Book Yourself Solid Networking Strategy
- Expanding Your Network
- Informal Networking Opportunities
- Formal Networking Opportunities
- Networking Events – What To Do
- Networking Events – What Not To Do
- Always Networking
Lesson 10: The Book Yourself Solid Direct Outreach Strategy
- Create Your Direct Outreach List
- Sending Letters
- Making Calls
- Sending Emails
- Sending Postcards
- Flyers and Brochures
- Whatever-It-Takes Direct Outreach
- Ways To Make a Personal Connection
- Promoting Through The Press
- Create Your Direct Outreach Plan
Lesson 11: The Book Yourself Solid Referral Strategy
- What Is A Quality Referral?
- Finding Referral Opportunities
- Beginning The Referral Process
- Understand Why Clients Would Refer To You
- Find Where Your Referrers Make a Referral
- Communicate How Your Referrers Should Make A Referral
- Start The Referral Connection
- How To Follow Up with Referrals and Referrers
Lesson 12: The Book Yourself Solid Web Strategy
- Website Basics
- The Most Effective Web Site Homepage Formats for Service Professionals
- Social Media Success Strategies
- The 5 Essential Principles of Visitor Conversion
- Learning Web Marketing In Action
Lesson 13: The Book Yourself Solid Speaking Strategy
- Self-Promotion Speaking Strategies
- Getting Promoted By Others Speaking Strategies
- 4 Levels To Booking Your Way Up The Ladder
- Getting Booked To Speak And What You Need
- Putting Your Presentation Together
- Organizing Your Information
- To Speak Or Not To Speak, That Is The Question
Lesson 14: The Book Yourself Solid Writing Strategy
- The Book Yourself Solid Writing Strategy
- Creating An Attention-Grabbing Title
- Writing Your Articles
- Getting Your Articles Published Online
- Getting Your Articles Published Offline
- Helping Editors Help You
Lesson 15: The Book Yourself Solid Keep-In-Touch Strategy
- Developing Content For Your Keep-In-Touch Strategy
- Choosing Your Keep-In-Touch Tools
- Choosing Ezine Format And Layout
- Deciding On Your Ezine Publishing Schedule
- Using Cards, Calls, And Can-Do’s to Keep-In-Touch
- Automating Your Keep-In-Touch Strategy
|
Don't miss this opportunity. We get Michael because he's local (and my friend). If you don't know him, here are a few more details...
Called “an uncommonly honest author" by the Boston Globe and a "marketing guru" by The Wall Street Journal, Michael Port is a New York Times Bestselling author of four books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto.
Michael is a Contributing Editor and writes a monthly column on sales and marketing for Entrepreneur Magazine and another one for American Express Open Forum. He can be seen regularly on MSNBC, CNBC, and PBS and receives the highest overall speaker ratings at conferences around the world. According to the average number of Google searches, Michael is the 5th most popular business coach in the world. Why? Because his mission is to rally you to think bigger about who you are and what you offer the world. Learn more about www.BookedSolidU.com.
This special workshop can change your business (and your life) forever.
Join us on Wednesday, May 19th. Spring Mill Manor. Registration & networking 9 - 9:30 a.m. Lunch at noon. Seminar resumes at 1 p.m. & runs until 3:30 p.m.
If you wish to avoid the online registration fees, just send us an email and request an invoice.
For more information on Network Now, visit www.bucksnetworking.com
To see the full schedule of events for entrepreneurs, visit www.bucksnetworking.com/entrepreneur_calendar
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When & Where
Spring Mill Manor
171 Jacksonville Rd
Ivyland,
PA 18974
Wednesday, May 19, 2010 from 9:00 AM to 3:30 PM (ET)
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